BVO° Lab is bringing a preventive pet wellness experience to KOOM HAUS in Flatiron. Four days of everyday care, education, products, and conversation with New York pet families.
KOOM WEEK is a New York showcase of Korean culture, lifestyle, design, and emerging brands, presented through curated experiences, exhibitions, and community programs.
BVO° Lab joins as one of the featured exhibitors at KOOM HAUS, with its own preventive pet wellness showcase focused on everyday care, education, and early awareness.
Every KOOM HAUS booth starts from the same frame: a front counter, a back cabinet, and a branded pillar. Our space is compact, so we are rearranging it.
The counter moves to one side. Two to three cocktail tables take the center to feature wellness products and services, with room around them for easy conversation. Korean-inspired products sit simply on a side shelf.
Visitors stop at a table, try what is on display, and talk with us about their pet's everyday health.
Each visitor can leave with product samples and a wellness starter bag.
Visitors who want more leave their details for our November and December wellness sessions.
The table lineup is still open. Tables may feature BVO° Lab products such as the LOVO Tails home screening kit, partner products and services, or a mix of both. If you would like a place on a table, let us know.
A light, approachable introduction to preventive pet wellness. KOOM HAUS is the starting point, not the whole program.
An easy first look at preventive care, with time to ask questions and talk with participating partners about prevention and preparedness.
Take-home materials, educational resources, product samples, and partner contributions that carry the experience past the event.
Simple, practical prompts that get owners thinking about prevention, everyday care, and emergency preparedness.
A small curated selection of pet wellness and lifestyle products inspired by Korean ingredients and traditions.
Registration for upcoming sessions and community events in November and December, with deeper education, expert participation, and partner conversations.
The booth is not built for intensive education. The goal is to spark awareness, start a conversation, and invite people to keep learning with us.
BVO° Lab is built around the whole household. These products are here to show that idea, not to drive sales.
A small rice-puffing machine makes fresh samples at the booth. The pet version leads, with a version for people alongside, so owners and pets can share a treat.
Made with camellia oil, a traditional Korean ingredient. Offered as a matching pair: one for pets, one for their people.
Every bag carries the BVO° Lab sticker and goes home with visitors, so partner materials keep working after the event.
Samples of featured products are also shared at the tables.
A walkable block between the Flatiron Building and Madison Square Park, close to the subway and busy with foot traffic. A BVO° Lab poster will mark the entrance.
KOOM HAUS at Iron23
29 W 23rd Street
Flatiron, New York City
| Thursday, Oct 15 | 3:00 – 7:00 PM |
|---|---|
| Friday, Oct 16 | 2:00 – 7:00 PM |
| Saturday, Oct 17 | 12:00 – 6:00 PM |
| Sunday, Oct 18 | 12:00 – 5:00 PM |
We welcome clinics, hospitals, pet-care businesses, and wellness brands that care about prevention. Participation is flexible and can be as light or as involved as fits your team.
Share materials on everyday care, prevention, first aid, emergency preparedness, or veterinary support.
Join us at the booth to meet pet owners, answer questions, and share practical information.
Connect with visitors and become part of BVO° Lab's growing network of pet wellness resources and future programs.
Contribute samples, offers, or small take-home items for visitors and the wellness starter bags.
First introduction and sign-ups.
Deeper education with expert participation.
Partner conversations and hands-on experiences.
